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NOVAS TENDÊNCIAS NA INTERNET: WEB 3.0
Track: BUSINESS & MARKETING TRACK | 2:00pm - 2:50pm
B8: Approaches for deeper customer/user relationships
Every company wants to be more connected to its customers and prospects, and Web 3.0 is opening up vast possibilities to do so through building a richer relationship via data portability, enhanced products/services, VRM (versus CRM). In this interactive workshop we’ll explore elements needed for building a richer user/customer relationship/community, common obstacles, biggest business benefits, and how to measure success. Marketing and PR are shifting from an inbound, one-way channel into collaborative streams of market, product, and service-related conversations; our users and customers are increasingly demanding a different kind of relationship with them. We’ll review the landscape of strategies, methodologies, and tools to observe, listen, and build strategies for meaningful engagement in order to contribute and shape your brand in a Web 3.0 world.
Evento: Web 3.0 Conference & Exhibition
Escrito por Ricardo Pomeranz em
11/10/2008
Envie para um amigo
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O MARKETING INTEGRADO ATRAVÉS DE ESTRATÉGIAS DE RELACIONAMENTO
Track: Multichannel Integration
Type: Intensive
Abstract: Individuals who attend this session will receive a free copy of the authors' book. Customer Obsession shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers and prospects.
Learning Points:
1.Reach and Engage the new consumer, who is much more powerful and connected to others
2.Develop integrated communication campaigns supported by relationship marketing strategies using the traditional and emerging channels
3. Support every communication campaign with a financial analysis Some learning points will be illustrated with real cases from Rapp Collins Global agencies network.
Date/Time: 14/10/2008 14:00 - 15:00
Room: LV Hilton Ballroom D
Evento: DMA – 08 Conference & Exhibition
Escrito por Ricardo Pomeranz em
11/10/2008
Envie para um amigo
Comentário
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ON+OFF
Como adicionar a riqueza da experiência online ao repertório do varejo offline?
R: Carregue o seu conteúdo gratuito no iTunes:
1. Carregue o iTunes para Windows ou Mac gratuitamente no site www.itunes.com
2. Abra o iTunes e clique “iTunes store”
3. Clique em “Redeem” no botão “Quick links”
4. Entre o código do cartão. Seu download vai começar imediatamente. Aproveite!
CÓDIGO DO CARTÃO: P769M4RKPAKL
DATA PARA EXPIRAR: 14 DE NOVEMBRO DE 2008
Você não gosta da Orquestra BAOBAB? Vá até uma loja da Starbucks todas as terças e pegue uma outra banda.
Escrito por Ricardo Pomeranz em
6/10/2008
Envie para um amigo
Comentário
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