After the economic storms in the US and Europe, there is a new configuration in the global economy. Among BRIC´s emerging countries there are raising stars, such as Brazil.

Industry CMOs, agency professionals and many marketing providers see these countries as new opportunities and are thinking about the best approach for their brands. Traditional mass media and promo? CRM, PR and Digital? Or it’s about integrated solutions? Regional or country-by-country campaigns? What is the best solution for Brazil and LatAm to get great brand recall, awareness and sales results?

In Brazil millions of new consumers are buying cars, real estate, consumer goods, food, soft drinks and telecoms . More than one huge internal market, Brazil is also the main connection for brands that are looking to cover the LatAm region’s main countries.
This workshop aims to share real experiences straight from experienced regional CMOs on how to manage the main advertising challenges behind these attractive growing markets.

More info: http://www.canneslions.com/festival/full_schedule.cfm#181